Sent to the most violent and dangerous battlefield in Iraq,   Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails.

Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. They have helped scores of clients across the full spectrum of industries. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields.

In 2015, they released Extreme Ownership, which detailed the leadership principles that enable SEAL units to accomplish the most difficult combat missions in the most trying environments, and shows how to apply those principles to any team or organization. The compelling narrative, powerful instruction, and direct applicability, had an immediate impact on leaders across the world, driving Extreme Ownership to become the new standard for leadership books. It has revolutionized leadership and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

Number one New York Times bestselling author Jocko Willink’s fast-paced thriller Final Spin is a story of love, brotherhood, suffering, happiness and sacrifice – a story about life.

Johnny... Shouldn’t be in a dead-end job. Shouldn’t be in a dead-end bar. Shouldn’t be in a dead-end life. But he is.

It’s a hamster-wheel existence. Stocking warehouse store shelves by day, drinking too much whisky and beer by night. In between, Johnny lives in his childhood home, making sure his alcoholic mother hasn’t drunk herself to death, and looking after his idiosyncratic older brother Arty, whose world revolves around his laundromat job. Rinse and repeat.

Then Johnny’s monotonous life takes a tumble. The laundromat where Arty works, and the one thing that gives him happiness, is about to be sold. Johnny doesn’t want that to happen, so he takes measures into his own hands. Johnny, along with his friend Goat, come up with a plan to get the money to buy the laundromat.

But things don’t always go as planned...

Leadership Strategy and Tactics is the essential and practical guide to leadership and how to excel at it from Jocko Willink, the co-author of the number one New York Times bestseller Extreme Ownership.

Leadership is the most challenging of human endeavours. It is often misunderstood. It can bewilder, mystify and frustrate even the most dedicated practitioners. Leaders at all levels are often forced to use theoretical guesswork to make decisions and lead their troops.

It doesn’t have to be that way.

There are principles that can be applied and tenets that can be followed. There are skills that can be learned and manoeuvres that can be practised and executed. There are leadership strategies and tactics that have been tested and proven on the battlefield, in business and in life.

Retired Navy SEAL Officer Jocko Willink delivers his powerful and pragmatic leadership methodology that teaches how to lead any team in any situation to victory. Here, you will learn how to:

• Deal with egos and the problems they cause
• Earn and build trust with both your subordinates and superiors
• Instil pride in your team, without creating arrogance
• Overcome challenges presented by a micromanaging, indecisive or weak boss
• Create a disciplined team that regulates itself
• Use leadership as a tool to teach, mentor, train and correct behaviour of team members
• Operate at a maximum level of efficiency – and reap the rewards

This book is step one towards becoming the commander of your own life. The rest is up to you.

Number one New York Times bestselling author Jocko Willink's fast-paced and exciting thriller Final Spin is a story of love, brotherhood, suffering, happiness and sacrifice - a story about life. Johnny . . . Shouldn't be in a dead-end job. Shouldn't be in a dead-end bar. Shouldn't be in a dead-end life. But he is. It's a hamster-wheel existence. Stocking warehouse store shelves by day, drinking too much whisky and beer by night. In between, Johnny lives in his childhood home, making sure his alcoholic mother hasn't drunk herself to death, and looking after his idiosyncratic older brother Arty, whose world revolves around his laundromat job. Rinse and repeat. Then Johnny's monotonous life takes a tumble. The laundromat where Arty works, and the one thing that gives him happiness, is about to be sold. Johnny doesn't want that to happen, so he takes measures into his own hands. Johnny, along with his friend Goat, come up with a plan to get the money to buy the laundromat. But things don't always go as planned . . .

Leadership Strategy and Tactics: Field Manual by Jocko Willink is the essential and practical guide to leadership and how to excel at it, from the co-author of the number one New York Times bestseller Extreme Ownership.

Leadership is the most challenging of human endeavours. It is often misunderstood. It can bewilder, mystify and frustrate even the most dedicated practitioners. Leaders at all levels are often forced to use theoretical guesswork to make decisions and lead their troops.

It doesn’t have to be that way.

There are principles that can be applied and tenets that can be followed. There are skills that can be learned and manoeuvres that can be practised and executed. There are leadership strategies and tactics that have been tested and proven on the battlefield, in business and in life.

Retired Navy SEAL Officer Jocko Willink delivers his powerful and pragmatic leadership methodology that teaches how to lead any team in any situation to victory. Here, you will learn how to:

*Deal with egos and the problems they cause
*Earn and build trust with both your subordinates and superiors
*Instil pride in your team, without creating arrogance
*Overcome challenges presented by a micromanaging, indecisive or weak boss
*Create a disciplined team that regulates itself
*Use leadership as a tool to teach, mentor, train and correct behaviour of team members
*Operate at a maximum level of efficiency – and reap the rewards

. . . and more. This book is step one towards becoming the commander of your own life. The rest is up to you.

FIND YOUR WILL, FIND YOUR DISCIPLINE - AND YOU WILL FIND YOUR FREEDOM Jocko Willink's methods for success were born in the SEAL Teams, where he spent most of his adult life, enlisting after high school and rising through the ranks to become the commander of the most highly decorated special operations unit of the war in Iraq. In Discipline Equals Freedom, Willink describes how he lives that mantra: the mental and physical disciplines he imposes on himself in order to achieve freedom in all aspects of life. Many books offer advice on how to overcome obstacles and reach your goals - but that advice often misses the most critical ingredient: discipline. Without discipline, there will be no real progress. Discipline Equals Freedom covers it all, including strategies and tactics for conquering weakness, procrastination, and fear, and specific physical training presented in workouts for beginner, intermediate, and advanced athletes, and even the best sleep habits and food intake recommended to optimise performance. Now, with brand new sections like DO WHAT MAKES YOU HAPPY, SUGAR COATED LIES and DON'T NEGOTIATE WITH WEAKNESS, readers will discover new ways to become stronger, smarter and healthier.

Overcome any obstacle life throws at you by thinking and responding like a world-class martial artist—without ever setting foot on the mat. Jiu-jitsu is more than a martial art; it is a lifestyle that promotes health, confidence, self-determination, and balance. Famed jiu-jitsu instructor Rener Gracie, who has coached more than 350,000 students in 196 countries, presents the core teachings of jiu-jitsu and explains how they can apply to all of our daily lives, including: • The Pyramid Principle: the importance of investing in a strong foundation  • The Acceptance Principle: recognizing when it’s better to yield than to resist  • The Pivot Principle: the value of changing your perspective to increase your effectiveness  • The Redirection Principle: using unfavorable circumstances to create favorable outcomes Intended for both longtime fans and practitioners of jiu-jitsu as well as those completely unfamiliar with martial arts, The 32 Principles—and 32 companion videos on each principle’s physical application for self-defense from Rener himself—will help you take control of your personal and professional pursuits, supercharge your entrepreneurial spirit, and balance your relationships at work and at home. Along with multi-award–winning author Paul Volponi, this book features contributions from more than 40 champion athletes, topflight coaches, and others who have benefited from the everyday life applications of these timeless jiu-jitsu principles.

From legendary Brazilian Jiu-Jitsu and MMA master Rickson Gracie comes a riveting, insightful memoir that weaves together the story of Gracie’s stunning career with the larger history of the Gracie family dynasty, showing how the connection between mind and body can be harnessed for success both inside and outside the ring. Undefeated from the late 1970s through his final fight in the Tokyo Dome in 2000, Rickson Gracie amassed hundreds of victories in the street, on the mat, at the beach, and in the ring. He has joined the pantheon that includes Bruce Lee, Chuck Norris, and Jackie Chan as one of the most famous martial artists of the twentieth century. Jiu-Jitsu, the fighting style developed and pioneered by his family, has become one of the world’s most prominent martial arts, and Vale Tudo, the “anything goes� style of Brazilian street fighting over which the Gracies had a monopoly, was an early precursor to the Ultimate Fighting Championship. Simply put, without the Gracie family, there would be no sport of ‘MMA’, no 4-billion-dollar UFC empire, and no ‘Brazilian Jiu-Jitsu’ at strip malls all across America. In Breathe, for the first time, Rickson will share the full story of how his father and uncles came to develop Jiu-Jitsu, what it was like to grow up among several generations of world-renowned fighters from the Gracie clan, and the principles and skills that guided him to his undefeated record. From learning to assert himself on the streets of Rio to gaining fame and honour in Japan and emerging through heartbreaking tragedy, the martial arts master shares tales of overcoming challenges, extolling universal virtues and showing readers how pride and ego are the enemies of success. With never-before-seen photos and profound insights into the sport and way of life that only a studied legend can provide, Breathe is an entertaining and magnified view of an enduring legacy as well as an inspiring tale of weathering life’s complexities and overcoming them with style and grace.

Every leader must be ready and willing to take charge, to make hard, crucial calls for the good of the team and the mission. Something much more difficult to understand is that, in order to be a good leader, one must also be a good follower. This is a dichotomy; a Dichotomy of Leadership. It is, as authors Jocko Willink and Leif Babin wrote in their bestselling first book Extreme Ownership, "Simple, Not Easy." Now, in The Dichotomy of Leadership, the authors explain the power inherent in the recognition of the fine line that leaders must walk, balancing between two seemingly opposite inclinations. It is with the knowledge and understanding of this balance that a leader can most effectively lead, accomplish the mission and achieve the goal of every leader and every team: Victory. Using examples from the authors' combat and training experience in the SEAL Teams and then showing how each lesson applies to business and in life, Willink and Babin reveal how the use of seemingly opposite principles - leading and following, focusing and detaching, being both aggressive and prudent - require skill, awareness, understanding and dexterity; all attributes that can be honed. These dichotomies are inherent in many of the concepts introduced in Extreme Ownership, and integral to their proper implementation and effectiveness. Dichotomy is essential reading for anyone looking to lead and win.

An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.

Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three's Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed "all but lost." In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership--at every level--is the most important factor in whether a team succeeds or fails.

Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields.

Since it's release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the mindset and principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

In Way of the Warrior Kid, Marc went from wimp to warrior in one summer. He learned to be strong inside and out, mastered his multiplication tables, conquered his fear of swimming, and even made nice with the meanest kid on the playground (who turned out to be not so mean after all). Now, in this second book in the Warrior Kid series, Marc uses what he learned last summer to help another kid who needs a boost. Can he take the skills he learned from his Navy SEAL uncle Jake to instill the warrior spirit in someone who needs his help? New York Times.bestselling author Jocko Willink delivers a second powerful and empowering book about finding your inner strength and being the best you can be, even in the face of adversity.

Fifth grade was the worst year of Marc's life. He stunk at gym class, math was too hard for him, the school lunch was horrible, and his class field trip was ruined because he couldn't swim. And the most awful thing about fifth grade? Kenny Williamson, the class bully, who calls himself the 'King of the Jungle.' When Marc's mother tells him that his Uncle Jake is coming to stay for the whole summer, Marc can't wait. Uncle Jake is a for real, super-cool Navy SEAL. And Uncle Jake has a plan. He's going to turn Marc into a warrior. Becoming a warrior isn't easy. It involves a lot of pull ups, sit ups, pushups, squats, swimming, eating right, and studying harder than ever before! Can Marc transform himself into a warrior before school starts in the fall - and finally stand up to the King of the Jungle himself?

Jocko Willink's methods for success were born in the SEAL Teams, where he spent most of his adult life, enlisting after high school and rising through the ranks to become the commander of the most highly decorated special operations unit of the war in Iraq.

In Discipline Equals Freedom, Willink describes how he lives that mantra: the mental and physical disciplines he imposes on himself in order to achieve freedom in all aspects of life. Many books offer advice on how to overcome obstacles and reach your goals - but that advice often misses the most critical ingredient: discipline. Without discipline, there will be no real progress.

Discipline Equals Freedom covers it all, including strategies and tactics for conquering weakness, procrastination, and fear, and specific physical training presented in workouts for beginner, intermediate, and advanced athletes, and even the best sleep habits and food intake recommended to optimise performance. Within these pages discoverthe keys to becoming stronger, smarter, faster, and healthier.

There is only one way to achieve true freedom: The Way of Discipline. Read this book and find The Way.

Fifth grade was the worst year of Marc's life. He stunk at gym class, math was too hard for him, the school lunch was horrible, and his class field trip was ruined because he couldn't swim. And the most awful thing about fifth grade? Kenny Williamson, the class bully, who calls himself the 'King of the Jungle.' When Marc's mother tells him that his Uncle Jake is coming to stay for the whole summer, Marc can't wait. Uncle Jake is a for real, super-cool Navy SEAL. And Uncle Jake has a plan. He's going to turn Marc into a warrior. Becoming a warrior isn't easy. It involves a lot of pull ups, sit ups, pushups, squats, swimming, eating right, and studying harder than ever before! Can Marc transform himself into a warrior before school starts in the fall - and finally stand up to the King of the Jungle himself?

In WAY OF THE WARRIOR KID, Marc went from wimp to warrior in some summer. He learned to be strong inside and out, mastered his multiplication tables, conquered his fear of swimming, and even made nice with the meanest kid on the playground (who turned out to be not so mean after all). Now, in this second book in the Warrior Kid series, Marc uses what he learned last summer to help another kid who needs a boost. Can he take the skills he learned from his Navy SEAL uncle Jake to instill the warrior spirit in someone who needs his help? New York Times-bestselling author Jocko Willink delivers a second powerful and empowering book about finding your inner strength and being the best you can be, even in the face of adversity.